Craig brings to clients a strong
understanding of executive needs he has developed over the last fifteen years
working both as a
management consultant and an executive charged with growing and improving
businesses. He has provided insight and execution for
organizations in the areas of business strategy, brand strategy, IT strategy,
e-commerce, process
reengineering, organizational design, and the development and use of cost and
performance management systems.
Craig has been a Partner with
marchFIRST (formerly USWeb/CKS) in the Dallas Strategy Consulting practice,
where he led projects
ranging from developing strategies for businesses to better utilize emerging
technology, to leading a 70-person team in the development of a new operating division from
the ground up for a $6 billion company.
Prior to that, he
was a Senior Manager with a Big 5 consulting practice where he was the Dallas
business performance management practice leader. It was
while at the Big 5 that Craig refined his approach of focusing on
“storytelling” as a means of sustaining positive change in an organization. Recognizing that in a successful project a
substantial portion, if not the majority, of efforts were focused not on the technical aspects
of the solution, but on realizing the benefits of the solution, and that the most effective way to
achieve this was through “telling the story” of how the change benefited all
the parties
involved. He put this into practice
not only with his clients, but also internally, leading the “Culture
Committee” for the 400
person practice, a key result being turnover of 6% vs. an industry average of
over 25%, during his four year tenure in this position.
Craig has also been a founder and
Vice President of an Austin Ventures funded start-up, interim CEO of a record
label and music
company, and a contributing author to four books in the areas of cost
management and performance improvement. He is
currently serving in a part-time role as a special advisor to the Chief
Financial Officer of the United States Department of Agriculture (USDA), providing oversight
and assistance with the development and implementation of organizational strategies to meet
the performance and cost management needs of the Department.
His clients include American Express,
Hewlett-Packard, Texas Instruments, Pennzoil, ServiceMaster, Tenet Healthcare,
American
Airlines, AIMCO, Dallas County, and the Zale Corporation.
Craig is a graduate of Texas A&M
University where he received both his BBA in Finance and his MBA. He has also attended the Washington Campus
Executive Development Program at Georgetown University. E-mail Craig.